The Rose

100 Years of Theater
and Transformations

After changing uses and sitting vacant for over a decade, APMA was enlisted to facilitate the grand building’s restoration in 1991. Renovation work included the repair of decorative plaster; construction of new classrooms and administrative support spaces; and bringing the facility up to current building codes, including handicap accessibility and the replacement of 65-year-old mechanical, electrical, plumbing, and stage-rigging systems.


Omaha, NE

90,000 SF

Scope of work
Renovation + Master Planning

Opened in 1927 as The Riviera, The Rose Theater is one of a few buildings left in the Midwest featuring a unique combination of Moorish and Classical architecture.

All of the restoration work respected the original intent and spirit of architect John Eberson’s original design.

Nearly 30 years after the original renovation, APMA is once again working with The Rose Theater on a master planning effort that aims to project future opportunities and needs 10 years out. The Plan will inventory existing conditions including space programming, building condition, acoustics, lighting, A/V, and MEP systems. Spaces for consideration to be added include two new classrooms, a black box stage with seating for 150, a green room, changing rooms with restrooms, and a full electrified grid, lobby/queuing space, new scene shop, and lighting lab.

Related Projects


1516 Cuming Street
Omaha, Nebraska 68102
p 402.341.1544
f  402.341.4735

Red Oak
302 East Coolbaugh Street
Red Oak, Iowa 51566
p 712.623.6888

General Inquiries

Careers Inquiries + Co-Lab

Seraphim Mullins

Request for Proposal

Anne Hillen

Press + Advertising

Mimi True

Miller Park Pavilion Reopens

July 1, 2022

The century-old neighborhood landmark, Miller Park Pavilion is open once again for park-goers to enjoy. Read about the renovation and expansion at the link!

Read More


June 17, 2022

We couldn’t agree more; the Hoff Family Arts and Culture Center is an outstanding preservation project! Bravo to PACE for picking up this awesome award.

Read More

Find Your Place

June 7, 2022

Plans are taking shape for Omaha’s new Central Library at 72nd and Dodge. APMA is thrilled to be part of the community-defining design.

Read More

Welcome, Neighbor!

May 6, 2022

APMA Neighbor WP Engine officially moved into their new digs today! We are so excited for them to join us here in North Downtown!

Read More

Newest Addition to Millwork Commons…Dizzy Mule!

May 5, 2022

Millwork Commons continues to grow with it’s latest project; Dizzy Mule. A mix of historic rehabilitation and new construction the final product promises to add more life and character to the quickly transforming neighborhood!

Read More

Growing Community Asset

April 11, 2022

We are so happy to be working with Community Alliance, an Omaha nonprofit that serves Nebraskans with mental illness, on their new headquarters.

Read More