Pitch

The Hottest Pizzeria in Town

The company’s name and brand identity are inspired by characteristics of the pitch black coal used to bake the pizzas and are brought to life through the space’s design. Repurposed wood paneling wraps the centrally‐located open kitchen, where the glowing coal‐fire oven within takes center stage and provides a mesmerizing performance as the charred white‐hot coals smolder. “Jewel boxes” are cast into the custom concrete table tops to display chunks of coal and large scale contemporary artwork featuring images of coal infuse the historic space with a modern feel. Additional details further reinforce the integration of the brand identity, such as the illuminated bench backs and the orange art glass pendant lights in the restrooms whose reflection on glossy black wall tiles resemble the pizza oven’s coal‐fire flames.

Project

Location
Omaha, NE

Size
1,471 SF

Scope of Work
Tenant Improvement

Date of Completion
2009

Honors + Awards
2011 IIDA Great Plains Idea Gold Award, Hospitality/Retail/Spa/Wellness

Project team
Katrina Stoffel, Eric Westman

As part of the historic renovation of the former Dundee Dinner Theater, Pitch Coal‐Fire Pizzeria brings a new kind of show to the circa 1917 structure whose past uses include a movie theater, a 1920’s automotive garage, and
a dinner theater.

Photography by: Thomas Kessler

Related Projects

Office

Omaha
1516 Cuming Street
Omaha, Nebraska 68102
402.341.1544

Red Oak
302 East Coolbaugh Street
Red Oak, Iowa 51566
712.623.6888

General

info@alleypoyner.com

Career + Co-Lab

Seraphim Mullins
smullins@alleypoyner.com

Proposals

Anne Hillen
ahillen@alleypoyner.com

Press + Advertising

Denise Powell
dpowell@alleypoyner.com

Welcome Callahan

June 19, 2020

Callahan will be joining us for the summer as an interior design intern. She will be entering her senior year at the University of Nebraska – Lincoln pursuing her degree in Interior Design. Remember The Sims video game series? Well, that game provided an initial spark that ignited Callahan’s passion for interior design. When she’s not in the studio, Callahan can be found working out, cooking, dining at her favorite restaurant The Blatt, walking her dogs, or binge-watching Netflix.

Welcome Nicci

June 16, 2020

Nicci is one of the interior design interns that will be joining us for the summer! She is an interior design student at the University of Nebraska-Lincoln who will be entering her senior year come fall of 2020. When Nicci isn’t busy laying out spaces, she enjoys time outdoors whether it be running or walking the fields at her family farm with three Australian Shepherds in-toe!

Congratulations on 30 years at APMA

June 1, 2020

For 30 years, APMA has had the pleasure of working with Martin Kluck. Martin is not only one heck of an architect, but a true friend and role model. It shows in the relationships he has built and nurtured over the years. Martin has made a lasting impression in our hearts and on the landscape of Omaha and Iowa. Congratulations, Martin!